https://www.youtube.com/watch?v=WMZChujwrBs#t=205.965111253 (#9)
Cats are known for knocking things over, destroying decorations and curtains, and generally wreaking havoc. The Temptations commercial recognizes this. The commercial begins with a room filled with extravagant Christmas decorations with little doors on every wall. And the cats are released. They climb the Christmas tree, knock over the dinner, play with the toy train. Then you hear the sound of Temptations treats shaking in their box through one of the doors. The cats immediately run to the treats.
The main idea of this commercial is that you need to buy your cat Temptations treats if you want to save your decorations. Your cats are guaranteed to leave your things alone as long as they have their treats.
Something that this commercial does is utilize humor. The cats look ridiculous as they all mess up the decorations and have fun. This makes it easier for cat owners to relate to this commercial. It also appeals to pathos, creating a general feeling of worry as you are forced to watch everything be destroyed. This makes cat owners feel obligated to buy these treats, because they definitely do not want this to happen at home too. Something else that the commercial does is focus on the cute aspect of cats. They show frames of little kittens playing with ribbons, and fuzzy cats pawing at the door. This also appeals to pathos, as viewers automatically associate this product with cuteness.
The target audience is cat owners during the Christmas season, who have both decorations and a cat to mess them up.
I think that they successfully convey their point, which is that you need to buy the treats. I think this commercial hits home with most cat owners and makes their product seem necessary to have. As a cat owner, I can say that I loved this commercial and I want to treat my cat with Temptations.
No comments:
Post a Comment