TOW #2- visual text

Link: https://www.youtube.com/watch?v=ezVtodzCCMM

It's common knowledge that cleaning is no fun. But with SlickX3, at least it will be easier! With NASA technology, the SlickX3 fills and seals your surfaces to prevent liquids, dirt, and even germs from getting in your countertops, sinks, and tables! This infomercial uses many techniques to successfully advertise their product. The goal is to get mothers to buy this, which is evident because the actor used is a middle aged woman, and moms are typically the ones to do the house cleaning.
This infomercial uses several techniques that make their advertisement successful. One thing that is done is the advertisers sprayed half of a surface with SlickX3 and spilled something on it. Then they filmed what it's like to wipe clean a surface with SlickX3 versus without. This visually displays how using this product makes cleaning much easier, and proves that it is worth buying the SlickX3!
Something else that this infomercial does is something that other infomercials are infamous for, which is utilizing dramatic reactions. In the SlickX3 commercial, the actress happily sweeps the other cleaning products off the counter. This emphasizes that you will be saving hundreds of dollars by buying this product, and all other cleaning products will be a waste.
The last fifteen seconds of the two minute commercial are dedicated to showcasing the product in all its glory while displaying the price. They make sure to show that by buying now, you can receive a free gift! They also make sure to show that all of this is a sixty dollar retail value, but you get it for only $19.99! This makes it seem like you are getting a great deal by buying the SlickX3.
All of these put together results in an extremely successful advertisement for what is most likely an average cleaning product. The overdramatic acting, comparisons, and vibrant prices make buying the SlickX3 almost irresistible!